Nicknamed the 'coffee route,' the Transat Jacques Vabre is a famous transatlantic sailing race held every two years. For this 2023 edition, it connects Le Havre to Fort-de-France. It is one of the longest double-handed races, covering approximately 5,800 nautical miles (9,334 km). Participants compete in various classes of sailboats, such as IMOCA monohulls and multihulls, to win this demanding competition.

Work done in collaboration with Désigne agency for the Transat Jacques Vabre.

The poster is resolutely geometric, showcasing the brand's iconic colors, with shades of brown and orange that evoke the warm and adventurous atmosphere of this transatlantic competition.

The silhouette of Le Havre is distinguishable, featuring its famous landmarks such as the Saint-Joseph Church, the container chain, and the Oscar Niemeyer Library. The poster captures the essence of this transatlantic race while paying homage to the departing city.

Above: Horizontal version of the visual. Below: Tram wrapping in the colors of the poster for this 2024 edition in the city of Le Havre.